EXPLORATORY PROJECT
Every year, our team gathers to imagine what the future range could be in 5 years. That's a good time to look back and do some retrospective on the past range. 

Overpants and rain cape being our core products, the ones that also sells the most, we focused on those to see what could be improved or changed. We, being my pattern maker and I. 
Mostly, overpants and rain capes are sized quite big to fit over people's daily garments. Therefor it's quite hard to make someone look stylish in it. It's a question of shape / fit, component and also colors. 
For rain capes it's quite the same problem, oversize, difficult to make it look trendy. 

We were determined to improve ourselves and to help people taking the first pedal stroke under the rain without feeling old fashioned. We want to make this raining moment, an enjoyable one! And also for someone to reach work, soaked with water, with great confidence and pride! 

Below you'll see before / after pictures of our work. The idea was to make the rest of the team really looking forward to change the range and to "put money on the table" ! 

RAIN CAPE - MID RANGE
OVERPANT - MID RANGE
OVERPANT - HIGH RANGE
EXPLORATORY PROJECT
Published:

EXPLORATORY PROJECT

Published: